Groceries on Layaway?

I went to SM Hypermart last Saturday to do my weekly groceries and I heard an interesting announcement over the PA system. They announced that SM Hypermart now accepts 0% interest on purchases from the grocery for certain credit cards. It just made me realize that times are so hard these days that even groceries are offered on layaway. I thought the economy was good? I struggle to realize the implications of this reality for our less fortunate brothers and sisters. Everything has gone up...gas, electricity, food, education....what will the people do?